Miller Conference Center & SLCC Culinary Institute

9750 South 300 West
Sandy, Utah 84070

September 24 & 25, 2021

Competition, Classes, Exhibitors
- Full Agenda -

Cake Pricing Workshop



In this workshop we will discuss how to properly price your cakes so you can pay yourself what you are worth as an artist while enabling your business to grow and scale appropriately. We will also work through the thought drama that comes up for most bakers when determining how to price cakes, and how to combat self doubt and negative self-talk.

  • Breaking down a recipe to finding the actual cost of a cake
  • Cost per serving vs. Cost for whole cake
  • Ingredient Costs
  • Supply Costs
  • Overhead Costs
  • Delivery Costs
  • Labor Costs
  • Profit
  • Competitively Price your cakes in your market
  • Friends & Family Discount Pricing Strategy
  • Sponsorships
  • Exposure

16 in stock

Meet Your Instructor:

Pete Tidwell is a local Cake Artist and the owner of The Mighty Baker and Cake Creation Studio, located in Provo, Utah. Pete started The Mighty Baker in 2013. In addition to his experience as a business owner, Pete has over 20 years of restaurant management experience as well as 7 years corporate marketing experience. Pete is a two-time winner of Food Network’s Cake Wars in 2016 & 2017 and finalist on Food Network’s Halloween Baking Championship.